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Rethinking Loyalty

Save The Date! The XXIV Conference of the Fedeltà Observatory will be held on Thursday 10 October 2024, exclusively in person in Parma. The Conference will be dedicated to the theme "RETHINKING LOYALTY", which we will address with exceptional guests and through the discussion of the 2024 Research.

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The XXIV Conference of the Osservatorio Fedeltà will be held on Thursday 10th October, exclusively in person in Parma at the Auditorium Paganini, and will address the topic RETHINKING LOYALTY. 

 

A need that unites Loyalty and Engagement strategies in all sectors is to think about and manage their redesign. In an increasingly dynamic market with constantly evolving customers, it is essential to constantly review these strategies to ensure maximum effectiveness and alignment with corporate values. It is therefore time to dedicate an entire Conference to this topic!

We will discuss it with exceptional international guests and will present you the results of the Observatory Research in preview. The extended program of the Conference will be available soon!

The Conference is made possible thanks to the support of our Platinum Partners Advice Group, Fingroove, Kettydo+, Promotica, our Gold Partners dunnhumby, Edenred, E-Fidelity, Konvergence, PwC, our Partner Omnio Europe and our Media Partner Promotion Magazine.

Important! The Conference is in Italian, but live simultaneous translation from Italian to English will be provided for all speeches. 

Registrations will open at the end of August!

For more information write to: info@osservatoriofedelta.it

 

 

 

 

PROGRAM

The Program:

10.00-10.40: The international scenario of Loyalty - Cristina Ziliani, Osservatorio Fedeltà 

10.40-10.55: Speedcases: three cases of loyalty and engagement told by Luca Lanza, Partner & Consultancy Practice Director, Kettydo+; Marcello Genovese, Marketing Project Manager, E-Fidelity; Mirko Iacona, Sales Account Incentive & Rewards, Edenred

10.55-11.25: Coffee Break

11.25-12.00: Results of the 2024 Company Research 2024 - Cristina Ziliani e Marco Ieva, Osservatorio Fedeltà

12.00-12.15: Speedcases: three cases of loyalty and engagement told by Fulvio Furbatto, CEO & Founder, Advice Group; Marco Metti, Business Development Manager, dunnhumby; Claudio Bonetti, Founder e CEO, Fingroove

12.15-13.00: Keynote Speech: Engaging frontline employees: implications for Customer Experience and Loyalty - Deva Rangarajan, Professor of Marketing, IESEG School of Management, Parigi

13.00-13.15: Speedcases: three cases of loyalty and engagement told by Andrea Lazzarini, Digital BU Account Director, Promotica; Flavio Baldes, Business Innovation Manager, Konvergence; Maria Luppi, Senior Manager, PwC

13.15-14.35: Networking Lunch

14.35-15.00: The Miroglio Group case: the data-driven approach underlying Loyalty Management - Mattia Giuliani, CRM Manager e Giulia Provitera, CRM Specialist Gruppo Miroglio

15.00-15.30: Results of the 2024 Consumer Research - Marco Ieva e Giada Salvietti, Osservatorio Fedeltà

15.30-15.35: Presentation of the 2025 initiatives...for the 25 years of the Osservatorio Fedeltà!

 

NEW: The "SPEEDCASES": a series of 9 success stories each told in five minutes

 

 

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Our partners

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Advice Group
Fingroove
kettydo
Promotica
TLC Worldwide
Dunnhumby
e-fidelity
Konvergence
PwC
Edenred
Promotion Magazine