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Rethinking Loyalty

Save The Date! The XXIV Conference of the Fedeltà Observatory will be held on Thursday 10 October 2024, exclusively in person in Parma. The Conference will be dedicated to the theme "RETHINKING LOYALTY", which we will address with exceptional guests and through the discussion of the 2024 Research.

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The XXIV Conference of the Osservatorio Fedeltà will be held on Thursday 10th October, exclusively in person in Parma at the Auditorium Paganini, and will address the topic RETHINKING LOYALTY. 

 

A need that unites Loyalty and Engagement strategies in all sectors is to think about and manage their redesign. In an increasingly dynamic market with constantly evolving customers, it is essential to constantly review these strategies to ensure maximum effectiveness and alignment with corporate values. It is therefore time to dedicate an entire Conference to this topic!

We will discuss it with exceptional international guests and will present you the results of the Observatory Research in preview. The extended program of the Conference will be available soon!

The Conference is made possible thanks to the support of our Platinum Partners Advice Group, Fingroove, Kettydo+, Promotica, our Gold Partners dunnhumby, Edenred, E-Fidelity, Konvergence, PwC, our Partner Omnio Europe and our Media Partner Promotion Magazine.

Important! The Conference is in Italian, but live simultaneous translation from Italian to English will be provided for all speeches. 

Registrations will open at the end of August!

For more information write to: info@osservatoriofedelta.it

 

 

 

 

PROGRAM

The Program:

10.00-10.40: The international scenario of Loyalty - Cristina Ziliani, Osservatorio Fedeltà 

10.40-10.55: Speedcases: three cases of loyalty and engagement told by Luca Lanza, Partner & Consultancy Practice Director, Kettydo+; Marcello Genovese, Marketing Project Manager, E-Fidelity; Mirko Iacona, Sales Account Incentive & Rewards, Edenred

10.55-11.25: Coffee Break

11.25-12.00: Results of the 2024 Company Research 2024 - Cristina Ziliani e Marco Ieva, Osservatorio Fedeltà

12.00-12.15: Speedcases: three cases of loyalty and engagement told by Fulvio Furbatto, CEO & Founder, Advice Group; Marco Metti, Business Development Manager, dunnhumby; Claudio Bonetti, Founder e CEO, Fingroove

12.15-13.00: Keynote Speech: Engaging frontline employees: implications for Customer Experience and Loyalty - Deva Rangarajan, Professor of Marketing, IESEG School of Management, Parigi

13.00-13.15: Speedcases: three cases of loyalty and engagement told by Andrea Lazzarini, Digital BU Account Director, Promotica; Flavio Baldes, Business Innovation Manager, Konvergence; Maria Luppi, Senior Manager, PwC

13.15-14.35: Networking Lunch

14.35-15.00: The Miroglio Group case: the data-driven approach underlying Loyalty Management - Mattia Giuliani, CRM Manager e Giulia Provitera, CRM Specialist Gruppo Miroglio

15.00-15.30: Results of the 2024 Consumer Research - Marco Ieva e Giada Salvietti, Osservatorio Fedeltà

15.30-15.35: Presentation of the 2025 initiatives...for the 25 years of the Osservatorio Fedeltà!

 

NEW: The "SPEEDCASES": a series of 9 success stories each told in five minutes

 

 

WHERE

HOW TO REACH US

The Conference will be held exclusively in person at the Auditorium Paganini, Via Toscana, 5/a in the center of Parma. The Auditorium Paganini, designed by the famous architect Renzo Piano, is easy to reach by any means of transport: it is about 2 km from the station, about 6 Km from the Parma motorway exit and about 8 km from the airport.

BY CAR

A limited capacity car park is available at the Paganini Auditorium and has been reserved for Conference participants. Click here to set your navigator for the car park!

However, we recommend the larger covered paid car park Central Parking Repubblica, a five-minute walk from the Conference location, to be sure of finding a place Click here to set your navigator for the car park!

The entrance to the Auditorium from which you can access the Conference once you have parked is here!

 

BY TRAIN AND BUS

Parma train station is located along the Milan – Bologna – Rome route.

Milano Centrale – Parma:

Fast regional train, departure 07:20 – arrival 08:58

Frecciarossa, departure 08:05 – arrival 08:52

Bologna Centrale – Parma:

Frecciarossa, departure 08:18 – arrival 09:07

Fast regional train, departure 08:33 – arrival 09:31

Roma Termini – Bologna Centrale – Parma:

Italo, departure from Roma Termini at 7:05 – arrival at Bologna Centrale at 09:08

Frecciarossa, departure from Bologna Centrale at 09:18 – arrival in Parma at 10:07

Check the updated train timetables here: Trenitalia - Italo

 

From Parma station, at level -1, you can take the TEP bus n.13 towards "Via Lanfranchi" and get off at the seventh stop "Via Toscana ITIS". The entrance to the Paganini Auditorium is adjacent to the bus stop. For information on the stops and timetables of bus n.13 click here or you can find the routes updated in real time using the Google Maps navigator and selecting the "public transport" icon.

 

BY TAXI

To book a taxi in the city of Parma you can call the number 0521 252562. From the train station to the Auditorium the taxi journey takes about 10 minutes.

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Our partners

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Advice Group
Fingroove
kettydo
Promotica
Dunnhumby
endered
e-fidelity
Konvergence
PwC
Promotion Magazine
Omnio Europe