Platinum Partner

Advice Group is the Martech company that first digitized paper-based collections in Europe. Specializing in engagement strategies and behavioral loyalty, it offers an end-to-end technology stack that guides users from the first interaction to lead conversion, activating loyalty processes along the way. Its expertise also enables the optimization of advertising and lead generation processes through data insights.

Advice promotes an innovative vision of engagement and loyalty strategies, moving beyond transactional approaches to focus on the entire customer base with an inclusive, sustainable, and democratic mindset. Loyalty thus becomes a brand’s attitude toward the consumer, placing them at the center to recognize their value and return value over time through recognition processes.

At the core of every Advice project is WEKIT, the proprietary Martech platform featuring over 50 microservices that can be activated individually or combined to meet any need and strategic objective. WEKIT maps every user action and re-clusters collected data through BI, ML, and AI systems, providing brands with valuable insights to take real-time, targeted actions that strengthen relationships and drive business growth.

Over the years, Advice has received more than 30 awards in the Loyalty sector in Italy and abroad, including Best Loyalty Program of the Year 2024 - Western Europe, awarded by the International Loyalty Awards in Dubai, and the Echo Awards in New York.

Platinum Partner

Fingroove is a fintech company founded in 2023 through a project supported by three major industrial partners.

The company has developed a modular, "ready-to-use" solution designed to enable native loyalty services, or those that can be integrated into existing ecosystems, engaging customers through innovative participation and reward models.

The solution is built on three core pillars that define our approach to loyalty: a focus on the individual, embedded finance, and ecosystem. These principles enable us to offer a solution that goes beyond traditional loyalty programs, evolving towards an omnichannel concept where the integration of financial services creates value for brands, while also placing the real needs of individuals at the center.

To this end, Fingroove incorporates payment and investment tools that help individuals achieve savings goals, fostering long-term relationships between them and the brands. The Fingroove ecosystem facilitates customer engagement and involvement through shared opportunities, services, and reward systems.

Fingroove also offers innovative solutions in advanced payment services for the active cycle and financial rewarding dedicated to businesses. Additionally, for CFOs, it provides control functions over the active cycle and payments, integrating treasury processes with supply chain control and the financial budget of campaigns.

Visit our website.

Platinum Partner

Kettydo+ is a company specialized in the creation of innovative loyalty platforms that involve the customers throughout their experience, merging transactional, behavioral and value-based logics in order to materialize real engagement and trust between the person and the brand. Since 2024 Kettydo+ has been part of A.I.GEN. (Advanced Intelligence Generation), an innovative Holding that makes Technology, Advanced Analytics and Artificial Intelligence its distinctive feature.

We operate through a hybrid model of agile technological solutions and hi-end consulting services, to accelerate platform innovation, easily enhance engagement strategies and improve business performance with tangible results.

Kettydo+ has developed YouserENGAGE, the most complete Martech Suite to bring brand’s loyalty platform to a higher level of engagement, through multiple customer activation modules; a mission engine with practically unlimited possibilities and a data approach that allows real-time insights enriching the profiling strategy.

YouserENGAGE allows to activate contests, profiling surveys, member-get-members, purchase or profiling missions, connecting customers, enriching their CRM/CDP profile and enabling full governance of all data and actions in the hands of the brand.

For further information:

- https://www.kettydo.com/la-nostra-consulenza/

- https://www.kettydo.com/martech-solutions/

- https://www.kettydo.com/loyalty-system-linnovazione-di-una-metodologia-integrata-che-vende-ingaggia-e-fidelizza-i-clienti-in-modo-duraturo/

Platinum Partner

TLC Worldwide is a global Martech company specialized in the design, development, and management of activation, engagement, and loyalty programs through the effective use of rewards. For over 30 years, we have been supporting global decision-makers in increasing sales, driving activation, boosting engagement, and enhancing customer loyalty through a unique business model that maximizes touchpoints with the customer base in a financially sustainable way.

For further details visit our website or watch our video.

Gold Partner

A preferred partner of 56 retailers worldwide, dunnhumby is present in 29 countries, including Italy, where it has been present since 2008.

dunnhumby's strategic approach and unique expertise in customer knowledge offer its retail and industrial partners (such as Tesco, Walmart, Metro, Crai, Coop, Raley’s, Couche-Tard, and Meijer) a clear competitive advantage in an increasingly omnichannel, digital and constantly evolving environment.

Our global vision of the retail sector and our modular approach enable us to meet all commercial needs, from data management to customer knowledge, from CRM to Retail Media, and from Category Management to pricing and promotions optimization. Additionally, we support our partners’ teams by strengthening their capabilities and generating new revenue and profit streams.

dunnhumby also helps its clients maximize the value of their data by developing effective sales strategies. In recent years, we have successfully implemented Retail Media projects powered by highly personalized messaging, leveraging customer insights and an omnichannel approach. A notable example is our work with Tesco: the Tesco Media and Insight Platform, launched in December 2021, is built on dunnhumby’s technology.

Gold Partner

Farloyalty is the company that develops and offers both in Italy and Spain the loyalty system E-Fidelity via fidelity card.
E-Fidelity is structured for the pharmacy and parapharmacy market, whether they are private, belonging to groups or affiliated to virtual networks.

Knowing customers and their buying habits is essential in a loyalty process. E-Fidelity allows both a single Pharmacist and a group to easily and effectively analyse their customer data and it also helps planning and implementing micromarketing initiatives consistent with the growth and business purposes of a single store or of a pharmacy group. 

Especially in recent years, E-Fidelity has acquired great know-how in pharmacy chain management, both in technical terms (such as integration with third-party Business Intelligence systems with single sign-on systems, communication tools such as APP and e-commerce, etc.) and in consulting terms.

Every year E-Fidelity marketing experts produce and share the OSSERVATORIO E-FIDELITY report. With this report, which is based on the aggregate analysis of data from over 1.100 pharmacies and parapharmacies, it’s possible to have a picture of the situation of the Pharmacy loyalty sector in Italy.

https://www.efidelity.it/ 

Gold Partner

Gold Partner

PwC Italy provides a wide range of professional services in an integrated and multidisciplinary way, combining knowledge of local markets with a global organization, thanks to its network of over 364,000 professionals worldwide, of which over 8,000 in Italy, committed to guaranteeing quality in strategic, technological, auditing, legal and tax consultancy services for companies. This background allows PwC, and in particular the Customer Transformation team, to offer all the skills necessary for the conception and implementation of end-to-end projects in the field of Loyalty and Customer Engagement.

Thanks to our competition and trend analysis strategies on existing programs related to customer needs, which we investigate with a proprietary approach, our multi-competence teams are able to design specific tailor-made loyalty programs and initiatives, ensuring their performance and profitability, also assisted by our tax consultants. We support our Clients throughout the process, assisting them with the implementation and monitoring of the performances.

For further information, please download our brochure.

Additionally, we offer our Loyalty Center of Excellence that monitors industry trends, available especially for cross-country projects (find here the PwC's 28th Annual Global CEO Survey). 

Partner

Edenred, is a leader in the employee benefits industry, offering its clients digital solutions to improve the quality of life and well-being of people at work, including lunch breaks, free time, personal care and sustainable mobility. A digital platform that connects 60 million users and over 2 million affiliated businesses in 45 countries through about 1 million corporate clients. In Italy, the ecosystem involves over 2.5 million users, 100,000 corporate clients and 150,000 affiliated partners. 

Nowadays, the world has changed, and so have people's needs: meal voucher and welfare platform are suitable for all types of organisations and their team, supporting HR functions and responding effectively to the needs of new working habits. Furthermore, Edenred is a trusted partner for Incentive & Rewards initiatives, offering customizable rewards such as shopping vouchers. These strategies motivate employees, collaborators and sales forces, promoting business success and creating a positive and productive work environment. 

True to the Group’s purpose, “Enrich connections. For good.”, these solutions enhance users’ well-being and purchasing power. They improve companies’ attractiveness and efficiency, and vitalize the employment market and the local economy. They also foster access to healthier food, more environmentally friendly products and softer mobility.

Media Partner

Promotion is Italy’s only marketing and communication magazine focused on loyalty processes, customer experience and data driven marketing.
Promotion reaches over 30,000 managers through bi-monthly printed magazine, monthly newsletter, daily updates on the website and social media channels, events and talks.
Published by Pop Up Media, Promotion has a reputation and authority consolidated in over 30 years of continuous presence in professional publishing (first edition 1990).