Platinum Partner
Comarch is a global technology partner specializing in the design and management of mission-critical loyalty programs. Chosen by Fortune 500 brands and consistently featured in major industry reports, the Comarch Loyalty Marketing Platform is an AI-powered, all-in-one solution designed to address the core challenges of large enterprises:
- Multi-sector Expertise: We offer proven know-how with success stories across Retail, Banking, Travel & Airlines, Automotive, and Telco, providing loyalty models engineered to drive revenue.
- Reliability and Cost Predictability: Leveraging our proprietary infrastructure, Comarch guarantees financial stability and the flexibility required to adapt rapidly to specific business needs.
- Security and Migration: We specialize in migrating complex ecosystems—even from obsolete legacy systems—ensuring maximum data security and full GDPR compliance.
- Marketing Autonomy: With no-code campaign management, marketing teams can operate with total independence, drastically reducing time-to-market and increasing commercial responsiveness.
This synergy of advanced technology and strategic support overcomes the limitations of traditional systems, transforming loyalty management into an agile, secure, and ROI-oriented growth engine.
Contact us to learn more.
Platinum Partner
Contactlab is an Italian MarTech company specialized in the development of Customer Engagement and Loyalty strategies and technological solutions.
For over 25 years, it has supported medium-sized and large enterprises in strengthening relationships with customers and prospects, driving measurable value and business growth.
The company combines proprietary platforms with deep, vertical expertise across five key areas:
· Loyalty Strategy integrating methodology, dedicated suites, and tools to design scalable, data-driven loyalty ecosystems focused on ROI;
· CRM Marketing Operations, bringing together strategy, operational management, creativity, and deliverability to ensure effective, consistent, and compliant multichannel campaigns;
· Digital Strategy, providing consulting support based on targeted research methodologies to optimize customer experience and engagement;
· CDP & Marketing Cloud Solutions, enabling the collection, organization, and activation of data in an orchestrated way to deliver seamless and personalized experiences;
· Data Intelligence, transforming data into strategic insights that support faster, more accurate business decisions.
Through an integrated approach that combines technology, data, and strategy, Contactlab helps leading Italian and international organizations build stronger, more relevant, and longer-lasting relationships, delivering a a tangible impact on performance.
For further information, download our presentation and visit our website!
Platinum Partner
Kettydo+ is a company specialized in the creation of innovative loyalty platforms that involve the customers throughout their experience, merging transactional, behavioral and value-based logics in order to materialize real engagement and trust between the person and the brand. Since 2024 Kettydo+ has been part of A.I.GEN. (Advanced Intelligence Generation), an innovative Holding that makes Technology, Advanced Analytics and Artificial Intelligence its distinctive feature.
We operate through a hybrid model of agile technological solutions and hi-end consulting services, to accelerate platform innovation, easily enhance engagement strategies and improve business performance with tangible results.
Kettydo+ has developed YouserENGAGE, the most complete Martech Suite to bring brand’s loyalty platform to a higher level of engagement, through multiple customer activation modules; a mission engine with practically unlimited possibilities and a data approach that allows real-time insights enriching the profiling strategy.
YouserENGAGE allows to activate contests, profiling surveys, member-get-members, purchase or profiling missions, connecting customers, enriching their CRM/CDP profile and enabling full governance of all data and actions in the hands of the brand.
For further information:
- https://www.kettydo.com/la-nostra-consulenza/
- https://www.kettydo.com/martech-solutions/
Platinum Partner
TLC Worldwide is a global Martech company specializing in the design, development, and management of activation, engagement, and loyalty programs through the effective use of rewards. For over 30 years, we have supported global decision-makers in driving sales, creating activations, boosting engagement, and enhancing loyalty through a unique business model that maximizes touchpoints with the customer base in a cost-effective way.
Our exclusive rewards ecosystem provides unparalleled access to travel, lifestyle, and entertainment experiences that influence purchase behavior, engagement, and loyalty — all at a fraction of the cost.
With 15 hubs worldwide, we deliver programs in over 50 markets. Our innovative strategies have been recognized across every continent.
We have extensive experience addressing specific challenges across industries including FMCG, Retail, Financial Services, Telco, Utilities, Insurance, Consumer Electronics, and QSR, consistently delivering measurable business results.
Gold Partner
Advice Group is the Martech company that first digitized paper-based collections in Europe. Specializing in engagement strategies and behavioral loyalty, it offers an end-to-end technology stack that guides users from the first interaction to lead conversion, activating loyalty processes along the way. Its expertise also enables the optimization of advertising and lead generation processes through data insights.
Advice promotes an innovative vision of engagement and loyalty strategies, moving beyond transactional approaches to focus on the entire customer base with an inclusive, sustainable, and democratic mindset. Loyalty thus becomes a brand’s attitude toward the consumer, placing them at the center to recognize their value and return value over time through recognition processes.
At the core of every Advice project is WEKIT, the proprietary Martech platform featuring over 50 microservices that can be activated individually or combined to meet any need and strategic objective. WEKIT maps every user action and re-clusters collected data through BI, ML, and AI systems, providing brands with valuable insights to take real-time, targeted actions that strengthen relationships and drive business growth.
Over the years, Advice has received more than 30 awards in the Loyalty sector in Italy and abroad, including Best Loyalty Program of the Year 2024 - Western Europe, awarded by the International Loyalty Awards in Dubai, and the Echo Awards in New York.
Gold Partner
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A trusted partner to 56 retailers worldwide, dunnhumby brings over 30 years of experience in supporting the retail industry by turning customer data into tangible business value. Operating in Italy since 2008, the company is recognised for its distinctive expertise in Customer Data Science and for a solid, results-driven strategic approach.
Thanks to a deep understanding of the retail market and a modular offering model, dunnhumby works alongside commercial and industrial partners — including Tesco, Walmart, Metro, Crai, Coop, Raley’s and Meijer — to help them build a sustainable competitive advantage in an increasingly digital and fast-evolving landscape.
dunnhumby’s offering spans the full spectrum of commercial needs: from the design and activation of loyalty programmes and CRM to Category Management, including the optimisation of pricing, promotions and assortments.
In parallel, dunnhumby supports partner teams in developing internal capabilities, contributing to the creation of new revenue streams and long-term, sustainable profitability.
In recent years, dunnhumby has also delivered successful Retail Media projects, built on advanced message personalisation enabled by deep customer understanding and a fully omnichannel approach. A flagship example is Tesco, whose Tesco Media and Insight Platform, launched in December 2021, is powered by dunnhumby’s expertise.
To explore the decision-making dynamics of Italian consumers in retail, you can download the latest edition of our Retail Preference Index (RPI) Italy by clicking here.
Gold Partner
Edenred, is a global leader in the employee benefits sector, offering companies digital solutions dedicated to improve the well-being of people at work.
A digital platform that connects 60 million users and over 2 million affiliated businesses in 44 countries through about 1 million corporate clients. In Italy, the ecosystem involves 3 million users, over 180.000 corporate clients and more than 300.000 affiliated establishments, making its network the most widespread, present in every Italian country.
Edenred’s solutions improve quality of life and strengthen employee engagement—from lunch breaks to leisure time, personal care, and sustainable mobility. Meal vouchers, shopping vouchers, and corporate welfare tools are tailored to all types of organizations and employees. They support HR departments, make companies more attractive and efficient, and stimulate both the labor market and the local economy.
True to the Group’s purpose “Enrich connections. For good.”, these solutions develop and enrich connections that empower businesses and promote inclusive solutions, placing people, the environment, and local communities at the center through a concrete ESG commitment.
Edenred’s 12,000 employees are dedicated every day to making the world of work a more connected, safer, more efficient, and more responsible ecosystem.
In 2024, thanks to its global technology assets, the Group managed close to €45 billion in business volume, primarily carried out via mobile applications, online platforms and cards.
Edenred is listed on the Euronext Paris stock exchange and included in the following indices: CAC Large 60, Euronext 100, Euronext Tech Leaders, FTSE4Good, DJSI Europe Index, DJSI World Index, and MSCI Europe.
Discover Edenred's Hub Incentive Lab
Gold Partner
Farloyalty is the company that develops and offers both in Italy and Spain the loyalty system E-Fidelity via fidelity card.
E-Fidelity is structured for the pharmacy and parapharmacy market, whether they are private, belonging to groups or affiliated to virtual networks.
Knowing customers and their buying habits is essential in a loyalty process. E-Fidelity allows both a single Pharmacist and a group to easily and effectively analyse their customer data and it also helps planning and implementing micromarketing initiatives consistent with the growth and business purposes of a single store or of a pharmacy group.
Especially in recent years, E-Fidelity has acquired great know-how in pharmacy chain management, both in technical terms (such as integration with third-party Business Intelligence systems with single sign-on systems, communication tools such as APP and e-commerce, etc.) and in consulting terms.
Every year E-Fidelity marketing experts produce and share the OSSERVATORIO E-FIDELITY report. With this report, which is based on the aggregate analysis of data from over 1.100 pharmacies and parapharmacies, it’s possible to have a picture of the situation of the Pharmacy loyalty sector in Italy.
Gold Partner
Konvergence,part of the Alkemy Group's Retail Tech division since 2026, it specializes in Information & Communication Technology (ICT) for the retail sector. It helps its clients converge often fragmented processes and data across checkout systems, payments, and loyalty programs, creating integrated and high-performance digital ecosystems.
Through a portfolio of services and software solutions to support sales, payments, loyalty and promotion processes, Konvergence aims to solve the problem of fragmentation of IT platforms and systems by providing Retailers with all the tools and value-added services to expand and enhance their business.
We believe in technological convergence, simplification and integration of Retailer's business processes, in a strategy oriented to accomplish the digital Marketing automation and the omnichannel strategy.
Standout in Konvergence’ portfolio of software solutions is Koncentro, the innovative Customer Data Platform designed for the Retail market. A CDP is packaged software that creates a persistent, unified customer database that is accessible to other systems. Koncentro's cloud-based platform is designed to meet all sales objectives in retail with end-to-end omni-channel marketing.The purpose is to optimize and improve marketing campaigns, strengthening the relationship and loyalty with the customer.
It is a cloud-based, modular, multi-user and multi-lingual platform. Through a single centralized console, it offers retailer marketers the ability to transform their customer data into value-added insights.
Koncentro’ s 3 core modules, Customer Database, Analytics and Campaign Management, provide a complete picture to retailers about their customers: buying habits, trends, value and customer type. With Koncentro, Retail Marketing Managers have the ability to create, monitor, and manage marketing campaigns, promotions, and communications by customer, product, or store, even on an ongoing basis - and economically evaluate the results obtained in terms of return on investment.
- Watch the video to discover Who We Are
- Download the Koncentro brochure and watch the video
Partner
Cleep is the Italian martech company specialized in communication services and end-to-end solutions in the b2b and b2c loyalty sector.
The heart of the offering is Winloy, the proprietary solution platform, designed as a modular, scalable, and integrated ecosystem. The platform is based on 3 layers:
● Technological engine - modules to calculate and assign points, configure mechanics, integrate cashback, manage payments including in a multi-wallet logic
● Rewarding contents - a wide set of physical products, digital gift cards, experiences, and value-added premium services already under contract, which can be integrated into the loyalty experience to offer personalized catalogs consistent with the target
● Loyalty Services - supporting people engagement, dedicated teams to follow the project in all its phases: from project design to prize delivery, from ticket management to help desk service, from contests and instant wins to communication campaigns and editorial plans
In a context where relationships between brands and people are increasingly fragmented, Cleep was born to transform interactions into valuable relationships. We believe in technology that enables relevant, measurable, and coherent experiences with the expectations of Customers, Collaborators, Employees, and Sales Networks.
Cleep integrates various models and mechanics into relational marketing strategies: loyalty and membership programswith point wallets, self-liquidation programs, cashback, welfare, subscriptionclubs, hybrid models.
Trenord, Coripet, CA Auto Bank, Amex-Payback, and IOL are some of the companies that have chosen Cleep, which today supports entities in different sectors with diverse targets and business objectives.
Discover Winloy, read some case studies or write to hello@cleep.it.
Media Partner
Promotion is Italy’s only marketing and communication magazine focused on loyalty processes, customer experience and data driven marketing.
Promotion reaches over 30,000 managers through bi-monthly printed magazine, monthly newsletter, daily updates on the website and social media channels, events and talks.
Published by Pop Up Media, Promotion has a reputation and authority consolidated in over 30 years of continuous presence in professional publishing (first edition 1990).
